"2012 annual fashion extravaganza-cum Celine GROUP brand concept release" grand opening. Celine elaborately's flagship brand, has always been the Celine brand encourage a new generation to the new forces, attention to the forces nouvelles, dedicated to young people to build the dream stage.
From China the most popular young star happy girls champion Duan Linxi, flowers flowers popular Queen Zhang Jiao Jiao, China sounds popular students under one roof, the scene came out, dream new voice on behalf of three strong players valuable performance on the same stage for the first time. At the same time members of the Organizer to dream youth song and dance, the first to show the brand micro-film songs, such as the most popular with young people favored form of, showing Celine brand-wide show. Site leaders, guests, attended by representatives of agents all over the country, and more than the trend of media throughout the country, thousands of people witnessed the ceremony.
Purple dreams 1600 square meters of the stage was gorgeous and bright yellow lighting to create an open platform, whole festival "light bulb" as the main Visual elements, can be seen on the stage, reflecting light of dream, guests all in trend dress admission has become a great place for a party.
After the brilliant opening dance Organizer Celine Chairman Yu-ling Fong first speech, she said: as China 8,090 gradually appear on the scene, their values and consumerism are profoundly affect the marketing strategy of Chinese enterprises, Celine is to seize this opportunity, first to open up youth in the watch industry fashion table this blue ocean.
Then she presented this afternoon designer Celine shop seven products-x-Celine-Danbayashi I dream series, heat Olympic series, the color of their grievances, "color is not cold?" Energy night out of this wind series, z series, the Orange storm series, simple black and white series. This announcement of Celine brand slogan is "fearless freshman", branded as "youth of the new forces". Brand connotation as "trend," "art", "guardian", "respect" the four keywords.
Lastly, she pointed out that, in the future the Celine shops will continue to be excellent quality, professional service and a strong brand power, Celine brand into the Chinese youth trends in ways that adhere to leading watch brands.
Dream sound generation perfect fit together with three precious brand slogan
Then in originality of light lamp ceremony zhihou, next feast most by attention of young star one by one debut, first from flowers flower flower of Europe Fan Er singer Zhang Jiao jiao to a song is Zhou LIBO named "sound has metal down hook sense" of DOMINO under, and a first is Dadawa named "rarely see so vitality Rugose and confidence, whole body are is combustion up" of superbass under, opened House atmosphere; then from this year Red through China Earth of program "China good sound" views students Ding Shaohua, To since bomb since sing of lazy is firm of guitar song I to we in with under and style suddenly to hot world's best of moves like Jagger under, lit House passion, let we for he from a small accounting to today pop Rookie of dream journey and moved; last Celine brand spokesmen, 2011 happy girls champion Duan Linxi in cheered sound in the debut, brings a song triumphant performances chasing dream of children under, let House atmosphere rose to climax.
Three singers were invited by the Organizer "adversity growing up, reality dreams", and are within the last one or two young emerging idols, Celine brand slogan "fearless freshmen" and branded "new forces youth" a perfect fit, reflecting the good intentions of the sponsors.
50 Celine interpretation of dreams youth dance dripping brand connotation
In every period of the star performances, Celine brand show is to reveal an unprecedented innovation. No t no conventional model, instead were 50 members of dream Celine youth song and dance forms, dynamic seven series of the show and the brand connotation. Reporters at the scene saw, "Celine" seven series elements such as graphics, streets, bars, stage, clever integration into dynamic silicone, leather belts, steel, ceramics and other materials in different proportions, given different combinations of color, formed product in the aggressive, modern, yuppie, pride and other wireless fun of youth experience. Members of dream Celine youth song and dance will feel this vividly demonstrate.
Particularly worth mentioning is, according to Celine all brand management Center Director Yang Xin introduction, before 50 dancers is in the active recruitment from the ordinary young people such as you and I. Celine dancing dreams of youth are recruited every year for love, embrace the dream of young people as members. Members will be invited to participate as performers Celine activities.
In addition, in order to interpret the concept of brand connotation, Celine brand also debut a poet by the Guangdong new composer Liu Mohan and Nobuko 2013 branded theme song at the creation of the SUPER Celine, causing resonance. In addition, the Organizer also photographed the four micro-films, namely "trend", "art", "guardian", "respect" as the theme, the most acceptable forms of contemporary young people perfectly reflects the four connotation of the brand.
In trend ceremony last of Partytime, hosted party will time handed over to has site all of people, dang a song swept global of South style under sounded Shi, house audience and performances who are into to joy youth of atmosphere in the, whole field trend ceremony real become has young of built dream forward, enjoy release of Exchange platform, Celine of brand of Brigade also from this moment fearless left.